Megan Wastell builds audiences and the businesses around them. As SVP, Global Creative at Merlin Entertainments, she led creative and IP development across more than 140 attractions in 20 countries, including the Minecraft partnership. Before that she founded Global’s podcast studio, growing it from 18 million to more than 40 million monthly listens, and built Sky’s Creative Strategy function. She began her career at MTV in New York. Megan is an Expert Adviser to DCMS on UK City of Culture 2029 and consults on creative development, IP and immersive experiences.