This session will explore how global platforms are reshaping the way content is packaged, discovered, distributed and monetised across an increasingly fragmented media landscape. It will consider how platforms are expanding into new genres and formats, from sports and gaming to short-form creator content, as they seek to diversify audiences and engagement.
The discussion will also examine how discovery is being redefined through search, recommendation and algorithm-driven distribution, and the growing role of AI in marketing, targeting and audience insight. It will look at how creators and producers can navigate platform-led ecosystems, the shifting balance between production value and platform value, and the implications for traditional broadcasters, locally produced content and the wider supply chain.
